Which of the Following Is True About Apps

question 51

Multiple Choice

Which of the following is true about apps?

• A) Apps are more geared towards retention, loyalty, and engagement
• B) Apps are more geared towards acquisition purposes
• C) Once a user downloads an app, they are likely to return and engage with it

---

Definitions:

Specific, Challenging

Goals that are clear and precise, requiring effort and commitment to achieve, and are often motivating.

Expectancy Theory

A motivation theory that suggests an individual's motivation is influenced by their expectation that their effort will lead to desired performance and that performance will lead to a desired reward.

First Level Outcome

The immediate results or effects that are directly attributable to a specific action or intervention.

Distal Goals

Long-term objectives that are often more abstract and challenging to measure, serving as the ultimate targets in planning.