What Is a Lightbox Ad

question 45

Multiple Choice

What is a lightbox ad?

• A) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
• B) A remarketing specific ad format to announce new features of your app
• C) A type of ad format that shows extra information ("extending" from your text ads) about your business
• D) A mobile text ad Bottom of Form

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Definitions:

Loss

The reduction in the value of an investment or the difference between the purchase price and the lower selling price.

Basis Risk

The risk that the price of a futures contract may not move in tandem with the price of the underlying asset, leading to potential losses in a hedging strategy.

Basis

The spot price minus the futures price.

Short Hedger

An investor who enters into contracts or investment positions to reduce the risk of price decreases in an asset they currently own or plan to own.