What Is an App Install Ad

question 5

Multiple Choice

What is an app install ad?

• A) An ad format for advertisers to re-engage with users who have already downloaded the app
• B) An app extension which shows a link to your app below your ad
• C) A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
• D) A type of targeting used to match your ads to sites or pages based on the keywords or topics you've chosen

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Definitions:

Total Surplus

Total surplus is the sum of consumer surplus and producer surplus in a market, representing the total benefits to society, including both the gains from trade to buyers and sellers.

Gains from Trade

The benefits obtained by countries from engaging in international trade, often resulting from specializing in the production of goods for which they have a comparative advantage.

Equilibrium

The point at which the quantity of a good or service demanded equals the quantity supplied, determining the market price.

Total Surplus

In a market, the complete societal benefits are represented by the combined value of consumer and producer surplus.