Which Automated Bid Strategy Might Help Improve the Chances That

question 39

Multiple Choice

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

• A) Target outranking share
• B) Target cost-per-acquisition (CPA)
• C) Target search page location
• D) Target return on ad spend (ROAS)

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Definitions:

Cost of Capital

The earnings rate a firm must reach through its investments to uphold its market worth and secure financing.

Terminal Value

The estimated value of a business or an investment at the end of a specific period, taking into account expected future cash flows.

Cash Flows

Cash flows denote the overall volume of cash and cash-equivalents moving in and out of a company.

Sunk Costs

Expenses that have already been incurred and cannot be recovered, and should not affect future decision-making.