You and a Competitor in Your Region Are Competing for Ad

question 40

Multiple Choice

You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?

• A) The conversion rate for your ad will increase.
• B) The quality score of your ad will decrease.
• C) The number of clicks on your ad will likely go up.
• D) The number of clicks on your ad will likely go down.

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Definitions:

Encoding Specificity Principle

A principle in psychology that states the recall of information is improved if cues received at the time of recall are consistent with those present at the time of encoding.

College Professor

An academic instructor or faculty member who teaches and conducts research at a college or university level.

Recognize

The ability to identify someone or something as being previously known or familiar.

Recall

The ability to remember and retrieve information from memory.