Steve Is a Web Marketing Consultant, and He's Reviewing a Client's

question 34

Multiple Choice

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform. What is the scale that Google displays the Quality Score?

• A) Very high, Moderate, Low, Poor
• B) Google does not reveal the Quality Score as it is proprietary information.
• C) 1 to 100
• D) 1 to 10

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Definitions:

Cost Object(s)

Any item, activity, or project for which separate measurement of costs is desired, facilitating targeted expense management and financial efficiency.

Indirect Labor

This term describes labor costs not directly associated with the production of goods or services, such as maintenance and supervisory personnel.

Factory Utilities

Expenses associated with the utilities consumed in a factory, such as electricity, gas, and water, used during the manufacturing process.

Overhead Allocation Base

A measure or criterion used to distribute overhead costs among various products, services, or departments.