John Has Started a New Business That Sells Bumper Stickers

question 38

Multiple Choice

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

• A) SEM based on web content
• B) PPC models
• C) SEO for good web content
• D) CPM models

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Definitions:

CEO Challenges

Refer to the complex and diverse issues CEOs face in leading and managing an organization's strategic and operational roles.

Flexibility

The quality of being able to change or be changed easily according to the situation, often in response to different problems or conditions.

Adaptability

The quality of being able to adjust to new conditions or environments, and the capacity to deal with various changes.

Added Value Negotiating (AVN)

A negotiation strategy that focuses on increasing the overall value of the deal for all parties involved, instead of merely haggling over existing value or resources.