Gary Is Creating a New Google AdWords for His Company

question 97

Multiple Choice

Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online. He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

• A) There are too many characters in the headline.
• B) There's no problem with this ad headline.
• C) The hyphen in the ad isn't allowed.
• D) Gary can't use initial caps in the headline

---

Definitions:

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment’s cost.

Compound Interest

Interest calculated on the initial principal and also on the accumulated interest of previous periods of a deposit or loan.

Desired Rate

The target interest rate set by an organization or individual for investment or financial returns, often guiding financial decisions and strategies.

Cash Payback Period

The time frame it takes for an investment to generate an amount of cash flow to recover its initial cost.