Larry Has Created an Ad Group That He's Indicated to Appear

question 96

Multiple Choice

Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

• A) The ad group default bid
• B) The duration of the ad campaign
• C) Image ads are given ranking priority over text ads
• D) Rich media ads are given ranking priority over text ads

Comprehend the role and types of organizational ceremonies and rites in reflecting and shaping the culture.

Identify the artifacts of organizational culture and their significance.

Recognize the three levels of organizational culture according to Edgar Schein.

Grasp the concept and importance of basic assumptions in organizational culture.

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Definitions:

Equipment

Tangible property other than land or buildings that is used in the operations of a business, such as machinery, tools, or vehicles.

Debenture

A type of unsecured debt instrument issued by a company, based on its general creditworthiness, without specific collateral backing.

Securities

Financial instruments that represent an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.

Equipment

Physical assets used in the operation of a business, such as machinery, computers, and vehicles, often considered in terms of its depreciation or investment value.