You Are a Google AdWords Professional Explaining How Your Client

question 14

Multiple Choice

You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

• A) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
• B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
• C) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the
• D) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then

Grasp Kohlberg's stages of moral development and their application to ethical decision-making.

Acknowledge the influence of social and organizational factors on ethical behavior.

Understand the role of ethical frameworks in guiding personal and professional behavior.

Recognize rationalizations for unethical behavior and strategies for addressing such rationalizations.

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Definitions:

Commission

A fee paid to an agent or employee for facilitating a sale or transaction.

Demand-oriented

A strategy or approach focused on meeting the needs and desires of consumers to drive product development and marketing efforts.

Expected Customer Tastes

Anticipations or predictions about the preferences and desires of customers in relation to products or services in the future.

Price Level

Denotes the average of current prices across the entire spectrum of goods and services produced in the economy.