Julie's Company Has Created a Video Ad for the Google

question 134

Multiple Choice

Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

• A) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
• B) The company will pay for each click on the video that leads a user to the destination websit e
• C) The company will pay for each click to watch the video.
• D) The company will pay for each click on the video's stop button, as video ads are being playing automatically.

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Definitions:

Bad Debt Expense

The amount of receivables that a company estimates it will not collect.

Income Statement

A financial statement that reports a company's financial performance over a specific accounting period, detailing revenues, expenses, and net income.

Allowance Method

The allowance method is an accounting technique used to estimate and account for potential credit losses on accounts receivable, recognizing them as an expense before they occur.

Direct Write-off Method

An accounting technique for recognizing bad debts where specific uncollectible accounts are directly written off against income when deemed unrecoverable.