George Has Hired You to Help Create a New Google

question 127

Multiple Choice

George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

• A) You should use the negative keywords to filter out words that don't apply to George's business.
• B) You should advice George to use the CPM method.
• C) You should use the narrower matching options to give George good clicks for his budget.
• D) You should use the broader matching option to give George much-needed exposure.

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Definitions:

Counterbore

A cylindrical flat-bottomed hole that enlarges another hole, typically to allow a screw or bolt head to sit flush with or below the surface of a material.

Spotface

A machined flat surface around a hole, usually to provide a seating area for a fastener head or washer.

Countersink

A conical cut made in a manufactured object, or the cutter used to create that cut, allowing the head of a screw or bolt to sit flush with or below the surface of the surrounding material.

Crosshatching

Crosshatching is a shading technique used in drawing and drafting to indicate surfaces in cut-sections, often to differentiate types of materials or components.