Doug Is Managing a Google AdWords for a Golf Course

question 79

Multiple Choice

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

• A) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
• B) Open the campaign page and then choose the Settings tab to edit where the ad will appear .
• C) Open the ad page and then choose the Settings tab to edit where the ad will appear.
• D) Open the campaign page and then choose Search Listings to edit where the ad will appear.

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Definitions:

Perfect Competition

An ideal market scenario in which there are many buyers and sellers, homogeneous products, and no barriers to entry or exit.

Transfer Pricing Formula

A method used to determine the price at which goods and services are sold between divisions within the same company.

Variable Cost

Costs that vary in total in direct proportion to changes in the level of activity or volume of output produced.

Divisional Managers

Managers who are responsible for overseeing the operations, profitability, and strategic planning of a specific division within a company.