Julie's Company Has Created a Video Ad for the Google

question 134

Multiple Choice

Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

• A) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
• B) The company will pay for each click on the video that leads a user to the destination websit e
• C) The company will pay for each click to watch the video.
• D) The company will pay for each click on the video's stop button, as video ads are being playing automatically.

---

Definitions:

Future Outflow

Projected cash payments or disbursements that a business expects to incur as a result of current operations or future activities.

Resources

Resources are materials, energy, services, staff, or other assets that are utilized to produce goods and services, effectively supporting business operations.

External Users

Individuals or entities outside a company, such as investors, creditors, regulators, and customers, who use the company's financial information to make decisions.