Jeffery Is Creating a Text Ad for His Web-Based Business

question 76

Multiple Choice

Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

• A) 35 characters
• B) 70 characters
• C) 25 characters
• D) 100 characters

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Definitions:

Collective Unconscious

A concept in analytical psychology proposing the existence of a segment of the unconscious mind that is shared among beings of the same species, housing archetypes and collective memories.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, emphasizing the importance of the individual psyche and the personal quest for wholeness.

Gender-schema Theory

A theory that explains how individuals become gendered in society and how sex-linked characteristics are maintained and transmitted to other members of a culture.

Social Cognitive Theory

A learning and social behavior theory suggesting that people can learn new actions by watching and mimicking others.