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When Reviewing the Search Terms Report for Your Shopping Campaigns

question 62

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When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?


Definitions:

Veterinary Clinic

A medical facility focused on the diagnosis, treatment, and care of animals, offering services like surgery, dental care, and preventive medicine.

Overhead Allocation

The process of spreading overhead costs across different departments or products based on a predetermined criteria.

Activity-Based Costing

This is a pricing technique which tags and assigns the expenses of each activity within a company to its various products and services, based on their specific consumption levels.

Overhead Cost

All ongoing business expenses not directly attributed to creating a product or service, including rent, utilities, and salaries of non-production employees.

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