Larry Has Created an Ad Group That He's Indicated to Appear

question 96

Multiple Choice

Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

• A) The ad group default bid
• B) The duration of the ad campaign
• C) Image ads are given ranking priority over text ads
• D) Rich media ads are given ranking priority over text ads

---

Definitions:

Aggressive Collection

A technique used by businesses to rapidly pursue the collection of outstanding receivables to improve cash flow and reduce delinquencies.

ACP (Average Collection Period)

The average number of days it takes for a business to receive payments owed by its clients, reflecting the effectiveness of a company's credit and collection policies.

Credit Terms

The conditions, including payment deadlines and interest rates, that a seller extends to a buyer.

Trade Credit

Short-term financing provided by suppliers, allowing buyers to purchase goods or services on account without immediate cash payment.