Beth Is New to Google AdWords and She's Creating a New

question 108

Multiple Choice

Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

• A) Phrase match keyword targeting
• B) Negative match keyword targeting
• C) Broad match keyword targeting
• D) Exact match keyword targeting

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Definitions:

Journal

A record where all financial transactions are initially documented in chronological order before being transferred to accounts in the general ledger.

Financial Statements

Documents that present the financial activities and conditions of a business or individual, including balance sheets, income statements, and cash flow statements.

Liabilities

Financial obligations or debts owed by a business to external parties or individuals, which must be repaid at a future date.

Wages Owed

The total amount of compensation that a company owes to its employees for work performed but not yet paid.