Lisa Would Like to Create a Mobile Ad for Her

question 92

Multiple Choice

Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?

• A) The mobile ad must lead to a mobile website.
• B) The mobile ad must include a 'Call' link at the end of the ad.
• C) The mobile ad must include a 'Map' link for Google maps.
• D) The mobile ad cannot include images or videos.

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Definitions:

Monthly Sales

The total revenue a business generates from selling its goods or services within a specific month.

Net Operating Income

Earnings before interest and taxes (EBIT); a measure of a company's profitability from its regular, core operations.

Unit Variable Cost

The variable cost associated with producing one additional unit of product.

Net Operating Income

A company's revenue minus its direct and indirect operating expenses, excluding taxes and interest, reflecting the profitability of its core business activities.