What Optimization Recommendation Might You Make to a New Client

question 52

Multiple Choice

What optimization recommendation might you make to a new client with Shopping Campaigns that don't include all of the products the company sells?

• A) Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns.
• B) Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid.
• C) Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid.
• D) Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid.

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Definitions:

Conversion Costs

The sum of labor and overhead costs necessary to convert raw materials into finished goods.

Direct Materials

Raw materials that are consumed in the manufacturing process and are directly incorporated into the finished product.

Weighted-Average Method

An inventory costing method that assigns the average cost of goods available for sale to both ending inventory and cost of goods sold.

Conversion Costs

The combined costs of direct labor and manufacturing overhead, which are incurred to convert raw materials into finished products.