After Segmenting Your Client's Conversion Data for a Shopping Campaign

question 74

Multiple Choice

After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores?

• A) Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving.
• B) Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign.
• C) Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store.
• D) Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving.

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Definitions:

Age

The length of time that a person or object has existed, typically measured in years from the date of birth or creation.

Factorial Design

A research strategy enabling the examination of the effects of two or more independent variables on a dependent variable simultaneously.

Interactions

The effects that occur when two or more variables influence each other in an experiment or study.

Main Effects

The direct, independent impacts of individual variables on a dependent variable in a statistical model.