Examlex
With TrueView in-display ads, advertisers can target:
Social Exchange
Social exchange is a theory that suggests human relationships are formed based on a subjective cost-benefit analysis and the comparison of alternatives.
Diffusion of Responsibility
The phenomenon where individuals in a group are less likely to take action or feel accountable because responsibility is shared among all members.
Mortality Reminder
Involves cues or events that bring thoughts of death and one's mortality to the forefront of consciousness, often impacting behaviors and attitudes.
Ingroup Member
An individual who belongs to and identifies with a particular group or category that is distinct from others.
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