How Can an Advertiser Calculate the View-Through Rate (VTR) of an AdWords

question 113

Multiple Choice

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

• A) By dividing the number of clicks by the number of views.
• B) By looking at the percentage of viewers who watched the video until the last quartile.
• C) By dividing the number of clicks by the number of impressions.
• D) By dividing the number of views by the number of impressions.

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Definitions:

Self-Awareness

Being aware of one's personal attributes, sentiments, driving forces, and objectives.

Affective Forecasting

The process by which individuals predict their future emotional states or how they will feel in response to future events.

Ego Depletion

The theory that self-control or willpower draws upon a limited pool of mental resources that can be used up.

Physical Arousal

Pertains to the physiological responses of the body that prepare an individual for action, often associated with emotions, exercise, or sexual interest.