How Can an Advertiser Calculate the View Rate of a Video

question 102

Multiple Choice

How can an advertiser calculate the view rate of a video campaign?

• A) By dividing the number of clicks by the number of views
• B) By looking at the percentage of viewers who watched the video until the last quartile
• C) By dividing the number of views by the number of impressions
• D) By dividing the number of impressions by the number of clicks

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Definitions:

Interconversion

The process of converting one form of a substance or energy into another form.

Detoxification

The metabolic process by which toxins are changed into less toxic or more readily excretable substances.

Ascending Colon

The first section of the colon that absorbs water and salts from the material that has passed through the small intestine.

Transverse Colon

The transverse colon is a part of the large intestine that extends across the abdomen from the ascending colon to the descending colon.