Which Should You Consider When Evaluating the Performance of an Advertiser's

question 114

Multiple Choice

Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?

• A) Clickthrough rate (CTR) and cost-per-click (CPC)
• B) View rate and cost-per-click (CPC)
• C) View rate, cost-per-view (CPV) and follow-on views
• D) The targeting options that were used

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Definitions:

Advertising-Sales Ratio

The ratio of advertising expenditure to sales revenue, used as a measure of the effectiveness and intensity of advertising efforts.

Consumer Demand

The desire and ability of consumers to purchase goods and services at various prices.

Westlaw Search

A proprietary online legal research service and software that provides legal professionals with access to an extensive database of legal resources.

Search Results

The list of web pages returned by a search engine in response to a query by the user.