Complete the Definition of "Digital Analytics" by Choosing the Best

question 70

Multiple Choice

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. "Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.

• A) numeric, continual change, customers, audience
• B) quantitative, continual improvement, customers, outcomes
• C) numeric, continual improvement, customers, audience
• D) quantitative, continual change, customers, outcomes

---

Definitions:

One-Sample Z Test

Used to compare a sample mean to a population mean.

One-Sample Z-Test

A statistical test used to determine if the mean of a single sample is significantly different from a known or hypothesized population mean.

Null Hypothesis

A statement that proposes no significant effect or relationship exists between variables.

Average Rate

The measure of some quantity divided by the time taken to accumulate that quantity, indicating a rate of change or growth over a specified period.