Which of the Following Attribution Models Would Be Useful for Evaluating

question 71

Multiple Choice

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

• A) Last Interaction model
• B) Last Non-Direct Click model
• C) Linear model
• D) First Interaction model

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Definitions:

Utility Level

A quantification of the satisfaction or happiness obtained from consuming a set of goods and services.

Food Consumption

The amount of food eaten by individuals or populations, considered in terms of quantity, frequency, and types of food, influencing nutritional status and health.

Clothing Consumption

The action or process of purchasing and using clothing.

Budget Line

A visual chart showing every potential mix of two products that one can buy with a specific amount of money at constant prices.