What Is an Attribution Model in Google Analytics

question 92

Multiple Choice

What is an attribution model in Google Analytics?

• A) the set of rules that determine which AdWords ads are credited with a conversion
• B) the set of rules for assigning sessions to new vs returning users
• C) the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
• D) the set of rules for assigning specific interest categories

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Definitions:

Net Income

The net earnings of a business following the subtraction of all costs and taxes from the gross income.

Predictor

A statistical measure or model used to estimate future trends or outcomes based on historical data.

Shareholder's Equity

The residual interest in the assets of a corporation after deducting its liabilities, often referred to as stockholder's equity or owner's equity.

Share Capital

The funds raised by a company through the sale of its shares, representing the equity stake of its shareholders.