In the Linear Attribution Model

question 96

Multiple Choice

In the Linear attribution model,

• A) each touchpoint in the conversion path share equal credit for the conversion
• B) the last touchpoint receives 100% of the credit for the conversion
• C) the touchpoints closest in time to the conversion get most of the credit
• D) the first touchpoint receives 100% credit for the conversion

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Definitions:

Hits

In digital marketing, refers to the total number of visits or user engagements received by a website or web page.

Virtual Negotiation

A negotiation process carried out through electronic means, such as email, video conferencing, or virtual reality platforms, without face-to-face interaction.

Petiole

The stalk that attaches a leaf blade to the plant stem, allowing for flexibility and the transport of nutrients and water.

Monocots

A group of flowering plants (angiosperms) characterized by having a single embryonic leaf, or cotyledon, in their seeds.