Which of the Following Attribution Models Would Be Useful for Evaluating

question 71

Multiple Choice

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

• A) Last Interaction model
• B) Last Non-Direct Click model
• C) Linear model
• D) First Interaction model

---

Definitions:

Marine Invertebrate Fossils

Fossils of animals that lived in the sea and did not possess a vertebral column, important for understanding Earth's history and evolution.

David Raup

A notable paleontologist who made significant contributions to the understanding of patterns of extinction and the dynamics of biodiversity over geologic time.

Permian Extinction

A massive extinction event occurring about 252 million years ago, marking the boundary between the Permian and Triassic periods, and resulting in significant loss of species.

Carbon Dioxide Levels

The concentration of CO2 in the Earth's atmosphere, an important factor influencing climate change and global warming.