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A corporate manager says wireless phones do not work properly inside the main building. After a troubleshooting process, the network administrator detects that the voice packets are arriving on the wireless phones with different delay times. Which of the following performance issues is the company facing?
Dissociative Reference Group
A group to which an individual does not want to belong or be associated with, often influencing consumer behavior by avoiding products or brands favored by the group.
Aspirational
Refers to brands, products, or lifestyles that a consumer desires to have in the future, driven by the perception of a better social status or quality of life.
Negative
Generally refers to a detrimental condition or quality, but in marketing, it can relate to negative feedback or perceptions that impact brand reputation.
Distinctive Characteristics
Unique features or qualities of a product, service, or entity that set it apart from its competitors.
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