Apex Ink Producers Is Considering Moving from Using Its Current

question 21

Multiple Choice

Apex Ink Producers is considering moving from using its current salesperson-based sales channel to a multiple channel model.Which of the following is a reason Apex would use multiple sales channels instead of a single channel?

• A)The company's sales model channels all customers through its web portal.
• B)The company's customers would like to purchase products using various methods.
• C)The company's costs associated with multiple channels are sure to be offset by increased margins on products.
• D)The company's sales staff is requesting flex-time.
• E)The company's customer base is located in multiple areas all over the country.

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Definitions:

Economic Competition

A condition in markets where businesses or sellers independently strive for consumer's dollars by offering the best possible terms, leading to efficient resource allocation.

Command Systems

Economic systems where the government controls key sectors of the economy, determining what goods are produced, their prices, and distribution.

Invisible Hand

A term coined by Adam Smith to describe the self-regulating nature of the marketplace, where individuals' pursuit of self-interest leads to the benefit of society at large.