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How Can Technology Aid in Alignment of Different Divisions of the Same

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How can technology aid in alignment of different divisions of the same company?


Definitions:

Portfolio Expansion

The strategy of adding new products, services, or markets to a company's portfolio to drive growth and diversify risk.

Marketing Plan

A marketing plan is a strategic document outlining a company’s marketing objectives, strategies, targeting, positioning, and tactics for a specified time period.

Budget

An estimate of income and expenditure for a set period of time, often used as a plan for the management of resources.

Primary Inputs

Primary inputs refer to the basic resources and materials used in the initial stages of production, such as raw materials and labor.

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