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What Can an Online Retailer Site Do to Increase Personalization

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What can an online retailer site do to increase personalization?   


Definitions:

Perception

Perception is the process through which people receive, organise and interpret information from the environment.

Ethnic Stereotyping

The oversimplified and generalized beliefs about a particular ethnic group, often leading to prejudice and discrimination.

Gender Stereotyping

The act of attributing particular traits, qualities, or roles to people purely on the basis of their gender.

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