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When consumers go shopping for pleasure, they are seeking to satisfy their
Circadian Rhythm
The natural internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.
Sleep Cycle
A progression through several stages of sleep, including REM (rapid eye movement) and non-REM stages, typically recurring multiple times throughout a night's sleep.
Alpha Waves
Brainwaves that are present when a person is relaxed and calm but still awake, typically with closed eyes, indicative of a state of restful alertness.
EEG
Stands for Electroencephalogram, a test that measures electrical activity in the brain to diagnose conditions like epilepsy or monitor sleep disorders.
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