________ Refers to the Way People Live, How They Spend

question 3

Multiple Choice

________ refers to the way people live, how they spend their time and money, and what activities they pursue.

• A) Marketing mix
• B) Demographics
• C) Lifestyle
• D) Target marketing
• E) Market segmentation

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Definitions:

Row Headings

Labels or identifiers located at the beginning of rows in tables or spreadsheets, often used to indicate the type of data contained in each row.

Caption Property

A characteristic of database objects that defines the text label or title displayed to users.

Field Name

Identifies each column or attribute in a database table, describing the type of data it holds.

Crosstab Row

A row in a crosstab query that categorizes the data horizontally, facilitating comparison and analysis across different categories.