________ Are Customers Who Like a Store So Much That

question 53

Multiple Choice

________ are customers who like a store so much that they actively share their positive experiences with friends and family.

• A) Store advocates
• B) Laggards
• C) Brand ambassadors
• D) Hedonic shoppers
• E) Early birds

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Definitions:

Assertiveness

The quality of being self-assured and confident without being aggressive.

Treaty of Guadalupe Hidalgo

The 1848 agreement that ended the Mexican-American War and resulted in the U.S. acquiring territories including present-day California, Arizona, New Mexico, and parts of Colorado, Nevada, Utah, and Wyoming.

Annexation

The act of incorporating a land area into another entity, such as a country or city, often involving a change in political control.

Mexican Territory

Historical lands under the jurisdiction of Mexico, including areas that are now part of the United States following territorial changes.