What Are Ways Retailers Can Encourage Customers to Shop at Their

question 71

Essay

What are ways retailers can encourage customers to shop at their stores more frequently after they enter into consumers' consideration set?

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Definitions:

Principle of Closure

A gestalt psychology principle that the mind tends to perceive incomplete figures as complete by filling in missing information.

Figure-Ground Principle

A visual perception principle that describes how humans differentiate an object (the figure) from its surrounding area (the ground).

Market Position

A brand's unique standing and perception in the minds of consumers relative to competing brands.

Evaluation

Evaluation involves the systematic assessment of the value, performance, or importance of an object, project, or program, based on relevant criteria or standards.