Retailers Encourage Impulse-Buying Behavior by

question 54

Multiple Choice

Retailers encourage impulse-buying behavior by

• A) readily providing information for making purchase decisions.
• B) using prominent point-of-purchase displays.
• C) improving their performance on all benefits.
• D) concentrating on composite segmentation.
• E) encouraging cross-shopping.

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Definitions:

Cognitive Therapy

A form of psychotherapy that focuses on altering dysfunctional thoughts, behaviors, and emotional responses associated with psychological disorders.

Antidepressant Drug

Medication prescribed to alleviate symptoms of depression by adjusting the chemical imbalances in the brain.

Therapist

A professional trained to provide psychological counseling and support to individuals, couples, or groups.

Electroconvulsive Therapy (ECT)

A psychiatric treatment where seizures are electrically induced in patients to provide relief from mental disorders.