Which of the Following Segmentation Methods Would Be Most Appropriate

question 51

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling beach apparel?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

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Definitions:

Carl Rogers

A prominent psychologist known for developing client-centered therapy and emphasizing the importance of unconditional positive regard.

How Did That Make

This does not appear to represent a recognized key term within psychological or scientific disciplines.

William James

An American philosopher and psychologist, often referred to as the father of American psychology, who was a leading thinker of the late nineteenth century.

Feel

To experience a sensation, emotion, or a certain way of perceiving something.