Which of the Following Principles Explains the Success of a Shopping

question 79

Multiple Choice

Which of the following principles explains the success of a shopping center whose tenants include Kohl's, Walmart, and Dick's Sporting Goods?

• A) Multiple risk
• B) Analog approach
• C) Cumulative attraction
• D) Consumer spotting
• E) Diminishing adjacent

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Definitions:

Assessment Measures

Assessment measures are tools or methods used to evaluate the performance, quality, or efficacy of a product, procedure, or individual's knowledge and skills.

Puffery

Describes exaggerated or false praise in advertising that is not meant to be taken literally, typically used to promote products or services.

Appeals

In marketing, it refers to the techniques used by advertisers to emotionally or logically persuade the audience to take a certain action or adopt a specific viewpoint.

Educational Support

Assistance provided to facilitate learning, including tutoring, funding, resources, and technology.