Mainland Automobiles Inc

question 1

Multiple Choice

Mainland Automobiles Inc. classifies its market on the basis of income into low, middle, and high income groups. Which market segmentation scheme has the company used?

• A) Benefit segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Composite segmentation
• E) Psychographic segmentation

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Definitions:

Large Blister

A fluid-filled bump on the skin of significantly large size, often resulting from friction, burns, or other injuries.

Bulla

A large blister or skin vesicle filled with fluid, often appearing as a symptom of various diseases or skin conditions.

Skin Lesion

Any abnormal change in the tissue of an organism's skin, which could range from benign to malignant.

Greater

A term used to describe something that is larger or more in quantity when compared to another entity.