Which of the Following Segmentation Methods Would Be Most Appropriate

question 34

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling laptops mainly targeting college students?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

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Definitions:

Private Corporation

A company owned by non-governmental organizations or a relatively small number of shareholders or company members which does not offer or trade its company stock (shares) to the general public.

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting its liabilities, representing shareholders' ownership in the company.

Public Markets

Marketplaces, whether physical or electronic, that are accessible to the public for the buying and selling of securities, commodities, and other goods.

Stockholders' Equity

The owners' residual interest in a corporation's assets after deducting liabilities, often referred to as shareholder equity or owner's equity.