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How Do Reference Groups Influence Buying Decisions

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How do reference groups influence buying decisions?


Definitions:

Trained Introspection

A method used in early psychology involving trained observers reporting their thoughts and mental processes in response to stimuli.

Subjective

Based on or influenced by personal feelings, tastes, or opinions, rather than external facts or evidence.

Psychological Research

The scientific study of the mind and behavior through experiments, observation, and analysis to understand psychological phenomena.

Structuralism

An approach in psychology that analyzes the basic elements of thoughts and sensations to understand the structure of the mind.

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