Which of the Following Is the LEAST EFFECTIVE Method a Retailer

question 113

Multiple Choice

Which of the following is the LEAST EFFECTIVE method a retailer may use to increase the chances that its store will be selected for a visit?

• A)add a new benefit
• B)decrease the performance belief for competing stores in the consideration set
• C)increase customer's importance weights
• D)focus on improving performance on benefits important to their target market
• E)increase the belief about its performance

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Definitions:

Hedonic

Pertaining to pleasure or the pursuit of pleasure, often used in psychology to describe behaviors driven by the desire for immediate gratification.

CAPS Model

Stands for Cognitive-Affective Personality System, a psychological model emphasizing the interaction of cognitive and emotional processes in shaping personality.

Nomothetic Goals

Pertains to objectives that seek general laws and principles about behaviors or phenomena, aiming for universal insights.

Idiographic Goals

Goals that are unique to an individual's own interests, values, and aspirations.