To Enter the Japanese Market,Home Depot Pooled Its Resources with Enco,a

question 74

Multiple Choice

To enter the Japanese market,Home Depot pooled its resources with Enco,a Japanese home improvement retailer.The two retailers formed a new company and share profit and ownership.Which strategy did Home Depot use to enter the Japanese market?

• A)Strategic alliance
• B)Franchising
• C)Turn-key operation
• D)Direct investment
• E)Joint venture

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