A Cruise Ship Specializing in Entertaining Families with Children Would

question 26

Multiple Choice

A cruise ship specializing in entertaining families with children would most likely be using _______________ segmentation to attract business.

• A)lifestyle
• B)geographic
• C)benefit
• D)psychographic
• E)demographic

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Definitions:

Groupthink

a psychological phenomenon that occurs within a group of people when the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Social Neuroscience

An interdisciplinary field that explores the neural, hormonal, cellular, and genetic mechanisms underlying the social structures, processes, and behaviors of humans and animals.

Stereotypes

Commonly accepted, rigid, and simplified perceptions or representations of a specific kind of individual or object.

Budget Guidelines

Instructions or policies designed to direct the allocation and management of financial resources within certain limits.