The Objective of Huff's Gravity Model Is To

question 23

Multiple Choice

The objective of Huff's Gravity Model is to:

• A)determine the hierarchy of retailing activities according to the assortment of merchandise available
• B)define the relative ability of two cities to attract customers from the area between them
• C)define the relationship between the size of a shopping area and the area's income levels
• D)determine the probability that a customer residing in a particular area will shop at a particular shopping center
• E)create a comparative model which allows the retailer to determine the ideal location

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Definitions:

Availability

The state of being easily obtainable or accessible, often used in reference to goods, services, or information.

Marginal Costs

The cost of producing one additional unit of a product or service, often used in economic and financial analysis to determine optimal production levels.

Service Encounters

The interactions between customers and service providers during the delivery of a service.

LA Galaxy

A professional soccer team based in the Los Angeles metropolitan area, known for its successful history in Major League Soccer (MLS).