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Which of the Following Segmentation Methods Would Be Most Appropriate

question 55

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Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?


Definitions:

Proximity

The physical or psychological closeness between people, which can influence attraction and interpersonal relationships.

Gestalt Laws

Principles of cognitive psychology that describe how humans naturally organize visual elements into groups or unified wholes.

Proximity

The physical or symbolic closeness of objects or individuals, influencing relationships and perception.

Similarity

The state or fact of being similar; resemblance or comparability.

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