After Making Sure That Its Store Is in the Consumer's

question 104

Multiple Choice

After making sure that its store is in the consumer's consideration set,Tires Plus,a store that specializes in auto maintenance and tires can _____ to increase the chances that the consumer will select its store for a visit.

• A)offer free fluid checks with each oil change as a new benefit
• B)focus its resources by limiting itself to one advertising medium
• C)use a vertical marketing system
• D)implement a price skimming strategy

---

Definitions:

Founding Fathers

The group of leaders who laid the foundational governance structures of the United States and were instrumental in the drafting of key documents such as the Declaration of Independence and Constitution.

Northwest Ordinance

An act of the Congress of the Confederation of the United States passed in 1787 to create a structured settlement of the Northwest Territory and establish a precedent for the admission of future states.

Competitive Elections

Electoral contests where multiple candidates or parties have a realistic chance of winning, allowing for genuine political competition.

Political Participation

The ways in which individuals engage in activities aimed at influencing government policy or decision making.